Hi, I’m Adam

Design Researcher, Service Designer & Entrepreneur

I work at the intersection of human-centered-design, technology, and social impact. I use design to understand complex problems and systems and collaborate with stakeholders to develop products, services, and experiences that improve the livelihoods of people, communities, and organizations.

Over the past 7+ years, I have supported startups, social enterprises, tech orgs, and civic design studios in a UX research, service design, and co-design facilitation capacity.

Currently: I am am building WhatSawa and helping businesses automate their workflows and thrive through customized WhatsApp Business Messaging experiences. Prior to building WhatSawa, I was working at WhatsApp as a User Experience Researcher.

Recent Work experience

User Experience Researcher / 2022 - 2023

Conducting generative research across emerging markets and translating into actionable findings to inform product priorities. Resulted in increase in adoption of DevX onboarding flow.

WhatSawa

Founder / 2023 - Present

Building products that leverage WhatsApp API to help businesses automate workflows and increase sales &engagement with customers.

Education

Parsons School of Design

MS Strategic Design & Management
/ 2017 - 2019

University of Waterloo

BA International Development
/ 2009 - 2013

Smart Design

Strategic Designer / 2020 - 2022

Conducted in-home user research in NYC for a health-tech hardware prototype and informed the product and go to market strategy.

ThinkPlace

Design Research Contract / 2022

Led co-design process for a portfolio of global health related projects, integrating remote and in person design research methods, facilitating workshops, and navigating stakeholders through the process of imagining solutions.

Walmart Ecom

Senior Design Researcher / 2019 - 2020

Facilitated a range of design research methods such as observations and co-design workshops to better understand the needs, pain points, and opportunities for Walmart customers and associates.

City of Philadelphia Service Design Studio

Service Design Apprentice 2019

Supported service design team in the creation of project plans, service blueprints, trauma-informed strategy, and presentations for the Office of Homeless Service